REINVENTING HOSPITALITY FOR OUR GENERATION
Tru is a new Hilton Worldwide brand aimed to revolutionize the midscale hospitality market. It’s the perfect option for the cost-conscious, who aren’t willing to sacrifice style or experience for affordability.
Everything about the traditional hotel experience has been re-thought and re-tooled, from the check-in experience in the lobby up to the entertainment options in the rooms.
They needed a differentiated website experience to match those lofty ambitions, which could instantly communicate the brand’s personality to new developers and investors.
Tru by Hilton is a category disruptor, so it’s only fitting that their website now is too, reinforcing the whimsical DNA with vibrant simplicity.