Social Media Management: How to Double Your Results in Half the Time
Posted by Brad Smith
Social media will take over your life if you let it.
But it’s essential for business.
You have to create good habits that get results and limit time wasting.
There are some essential social media tools that will do the heavy lifting for you.
These help you get the best results in the shortest amount of time.
Now it’s time to use these tools and come up with a daily routine. Here’s how you can improve your social media management to double results in half the time.
Image courtesy of Intersection Consulting
1. Schedule Social Media Use
During “office hours”, you have to create blocks of time in advance.
If you react to social networks, then it will destroy your productivity.
Contrary to social media gurus, the most important part of your day is real work.
So you have to create small chunks of time for social media use. Give yourself two or three times during the day when you’re going to monitor, respond, and update your networks.
Also give yourself at least an hour or two between these intervals. You can get a lot done if you set aside 20 minutes, three times a day.
2. Schedule Your Content
Our goal is to automate as much as possible.
If you’re using WordPress, then you can also use the Tweet Old Post plugin to send out your posts at specific intervals.
However when you’re automating things, make sure you’re not sacrificing social media optimization.
3. Monitor your Streams
The Twitter “Home Stream” becomes pretty useless if you follow too many people over time.
So instead, focus on the streams you set up.
Monitor your @Replies, Direct Messages, Keyword Searches and People lists.
Spend the bulk of your time trying to engage in these streams. You’ll see better overall results in less time.
4. Curate your RSS Searches
Once a day, open up your Google Reader and look for the most relevant or interesting articles.
Use bookmarklets or browser extensions to save you time! These are huge time savers and allow you to share anything you’re reading.
5. Cross Pollinate Best Content
Obviously you shouldn’t update Facebook as much as Twitter.
So pick the best content, and focus on quality instead of quantity.
(Despite what people say, Twitter is as much about quantity as it is quality).
Take your best posts and send them to Facebook, LinkedIn and Google+. I would recommend the following:
- Twitter: 5 – 20 times per day
- Facebook: 1 – 4 times per day
- Google+: 1 – 4 times per day
- LinkedIn: 1 a day or every other day
Please note that this also depends on your audience and industry.
You should be able to cut your social media use in half, but drastically improve your results using these 5 steps.