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How Inbound Marketing is an Asset — Not an Expense

http://www.webinknow.com/2013/05/building-inbound-marketing-assets-are-not-marketing-expenses.html

Here’s a quick exercise that will instantly change your perception of inbound marketing…

Fire up google analytics

Now sort by top content. This is your most popular, most viewed stuff. It’s not your most recent posts.

So what does that mean?

Your website’s content actually appreciates in value. It’s more valuable to you today, then when you published it last week, last month, or last year.

Why is that important distinction?

It’s not a line item on your P&L that goes away forever. It has velocity. It comes back. It’s a capital investment in future ROI.