Digital Marketing Blog

5 Simple Customer Research Tools to Improve Your Website

If you don’t know everything about your customers (like their roles, their characteristics, and their personalities), then your business will struggle, and there’s no amount of promotional marketing or advertising tricks that will save you. We recently discussed why customer …

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How to Quickly & Easily Develop a Content Creation Strategy

Content is the cornerstone of online inbound marketing. It helps you get people’s attention, stand out from the competition, and earn the trust of your target audience. And it ties in to every phase of your inbound marketing strategy. With …

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5 Steps to Create a Buyer Persona for Your Business

Buyer personas are arguably the most important part of an inbound marketing campaign because they’re who you should be targeting all of your efforts towards. Personas will help you identify the wants and desires of your target audience so that …

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The Pain-Free Way to Create an Inbound Marketing Strategy

Inbound marketing is a variety of activities that brings interested prospects IN to your organization. It earns the attention of potential customers by producing relevant content, developing interesting and compelling landing pages, etc. Inbound marketing naturally draws the attention of …

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13 Social Media Research Tips that Tell You “What”, “When”, and “Why”

Getting people to answer surveys is a nightmare. But fortunately for us, survey answers are not the best solution to customer research. If actions speak louder than words, then ANALYTICS always trump SURVEYS. [Click here to tweet this quote] For …

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What Our Clients Say About Us!

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Vitanart Vathanakul, Executive Director of Royal Cliff Hotels Group
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Wing Lam, co-founder at Wahoo's Fish Tacos