Digital Marketing Blog

3 Website Traffic Tips to 2X Your Growth

Most companies know how to grow their website traffic 10% year over year. But how do you grow it exponentially? One of the most common questions we get when speaking directly to business owners, or to the entire management teams …

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How to Get Started Creating Inbound Marketing Campaigns

You know what inbound marketing is. You’re also familiar with personas and how they influence things like content, social media, and every other aspect of the inbound marketing methodology. But just knowing and understanding these things isn’t quite enough. And …

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Why these Marketing Messaging Mistakes Are Sabotaging Your Results

The best way to differentiate your company and increase pricing power is to position your products and services an investment, not an expense. Obvious, right? Another brilliant, over-used business cliché straight from a MBA course. The problem is that while …

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5 Simple Customer Research Tools to Improve Your Website

If you don’t know everything about your customers (like their roles, their characteristics, and their personalities), then your business will struggle, and there’s no amount of promotional marketing or advertising tricks that will save you. We recently discussed why customer …

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How to Quickly & Easily Develop a Content Creation Strategy

Content is the cornerstone of online inbound marketing. It helps you get people’s attention, stand out from the competition, and earn the trust of your target audience. And it ties in to every phase of your inbound marketing strategy. With …

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5 Steps to Create a Buyer Persona for Your Business

Buyer personas are arguably the most important part of an inbound marketing campaign because they’re who you should be targeting all of your efforts towards. Personas will help you identify the wants and desires of your target audience so that …

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The Pain-Free Way to Create an Inbound Marketing Strategy

Inbound marketing is a variety of activities that brings interested prospects IN to your organization. It earns the attention of potential customers by producing relevant content, developing interesting and compelling landing pages, etc. Inbound marketing naturally draws the attention of …

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13 Social Media Research Tips that Tell You “What”, “When”, and “Why”

Getting people to answer surveys is a nightmare. But fortunately for us, survey answers are not the best solution to customer research. If actions speak louder than words, then ANALYTICS always trump SURVEYS. [Click here to tweet this quote] For …

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3 Killer B2B Content Marketing Examples

The value and ROI of content marketing varies wildly by industry. But content marketing works BEST in the least likely place: old, stodgy B2B industries. Why? Because these industries usually have complex products or services and a long, consultative sales …

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Why Your SEO Keyword Strategy is Broken (And How to Fix It)

Keyword rankings are flawed. Everyone’s search engine result pages (SERPs) are currently being personalized based on the following information: Your past browsing history Your physical location And your social media connections That means the individual keyword rankings are personalized too. …

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